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As the term “fractional” has emerged as a legitimate and important talent strategy, confusion about what it really means has also increased. Have you heard—or thought—this: “Isn’t fractional the same as freelance?” My short answer to this question (buckle up, the rest of the article will cover the long answer): No! Yes, fractional is technically freelance work. When you hire fractional creatives, you are contracting them—instead of hiring them permanently—to complete tasks fo

You may be doing everything correctly from the strategy side with your content but still not see an ROI. Could a problem reside in the content itself? Here are five more things that might be holding your content back, with strategies on how to overcome those issues:

Nothing is more frustrating for marketing and sales teams than putting resources and effort toward a content strategy, only to not get a...

Generative AI often gets a bad rap as a tool to help produce written content. Unfortunately, some of the bad rap is warranted .  However,...

"Fractional" is more than just a trendy term—it's a real strategy to help in-house marketing teams, SMBs, and agencies expand their...

Be especially careful when using generative AI to write content. Here are 13 perils to consider when using LLMs to help with copy.

We started Unretained with a simple belief: content should work harder and smarter to drive more sales through your pipeline.