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With all the ways generative AI has turned the content world upside down, the most surprising outrage has arisen because of a previously underused punctuation mark. I’ve already used that punctuation, twice, because it’s awesome and beautiful. All hail—and, hopefully, not mourn—the mighty em dash! Alas, people see the em dash in today’s content and think, “AI wrote this.” The outrage from em dash champions is loud and angry as they demand respect for their beloved punctuation

“Marketing says one thing, sales says another” is so common it’s become a joke.  The old-school stereotype of sales thinking marketing is out of touch and marketing thinking sales doesn’t understand marketing is old and tired—and it’s your biggest sales hurdle. What Happens When Sales and Marketing Tell Different Stories Marketing and sales folks approach things differently. Generally, sales professionals are gifted at peopling. They can read rooms, facial expressions, and co

Effective ways to build, protect, and keep writers in environments that aren’t built for them Agencies and in-house teams struggle to retain copywriters. It’s not because writers are flaky or precious—we’re actually pretty dang tough and dependable—but because the environments we’re placed in often work against how creative work actually gets done. One company I worked for cycled through 11 writers in eight years on a three-person team. That’s not a hiring problem. That’s a s

Feel like the results from your content are a little meh? Or worse—they went from working to tanking? The content efforts that worked in the past are starting to fall flat and wane. Get yourself out of the keyword laser focus, and learn how to tell your company’s unique story across all of your channels. Why Storytelling Is the Marketing Strategy You Need to Improve Sales Throughout the roughly 5 billion years I’ve been in the working world, I’ve been in the content world. I